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Large Apparel Retailer (Dutch)
Client
Large Apparel Retailer (Dutch)
Location
Amsterdam, NL
About
Dutch designer clothing company that specialises in raw denim.
Key Challenges
- New strategy to understand and focus on the customer.
- Legacy reporting that no longer aligned with the growing needs of G-Star.
- Uncertainty about strategies to extract real value from data that positively influences EBITDA.
Business Value
- Built a dashboard reporting suite to ensure that users had an efficient way to access data.
- Advanced data analytics to accurately measure return on ad spend, cutting spend inefficiencies by €5 million.
- Enhanced analytics, boosting CRM gross sales by 111% in one year.
- Self service reporting for business users and training to democratise data access in a managed way.
€5m
Reduced online ad spend
111%
Increase in CRM sales
400+
Reporting users
30+
Analytical dashboards
€5m
Reduced online ad spend
111%
Increase in CRM sales
400+
Reporting users
30+
Analytical dashboards
€5m
Reduced online ad spend
111%
Increase in CRM sales
400+
Reporting users
Testimonial
“Hey-Insights’s proficiency in data has completely revolutionised our reporting suite from a legacy solution to automated Tableau dashboards for all business areas. Their technical and business knowledge really helped us impact our business globally. What's great is that they don't just work for the data team; they blend right in with the entire G-Star team - collaborating with different parts of G-Star’s departments to deliver quality data solutions was smooth”
